What to Get from Glossier? - ROCKPAPERDRESSES
What to Get from Glossier?

Hvad skal man købe fra Glossier, Glossier, what to buy at Glossier, Glossier Favourites

The first time I visited the promised pink Glossier land (pronounced gloss-ee-ay), the penthouse on Lafayette St in New York, was last December. It made me quite nervous when the gps announced our arrival and we found ourselves in front of a totally unassuming building and not a store. But we just followed the crowd, huddled into the elevator and let the others push our way up to paradise. The pink sky with fresh flowers and the ‘you look good’ mirror, which I’d seen on Instagram. It was real.
It was the Glossier showroom, a piece of makeup heaven a few floors below their headquarters, where plans of world domination are made, I’m sure. It was all very 2018: all of the pink features and the almost artificial-looking beautiful floral arrangements – so cool. And it’s not just a store, where you can pull things off the shelves; you order via an iPad and have your purchases given to you in a bag by a girl in pink overalls. Neat!

Hvad skal man købe fra Glossier, Glossier, what to buy at Glossier, Glossier Favourites

What’s the hype? Glossier is cool because Emily Weiss is cool. She started off with a blog, Into The Gloss, and fed it with, among other things, beauty interviews with all sorts of celebs; models, makeupartists, it-girls and makeup moguls. She was carving out a space for beauty talk at eye level. And at one point she started developing her own makeup line funded by a venture capital fund run by women. Quite the female power initiative! It’s going well – it’s a multi-million dollar business. She has created a brand celebrating normal girls and how they can emphasise their best features with small, simple tools. With a conscious digital presence and strategy from the onset, she hasn’t had to spend energy adjusting to that world at a later stage. And she has created a pretty strong (pink) visual identity and a generally very consistent and recognisable universe. So well done. Something lots of bloggers are dreaming of, no doubt.
They recently started shipping to Denmark so you can buy via their web shop and have it delivered tax free etc.

Hvad skal man købe fra Glossier, Glossier, what to buy at Glossier, Glossier Favourites

What did I buy in New York? – and, most importantly, what did I end up re-buying when I was there three-four months later? I’ll tell you!

BOY BROW

Indisputably my favourite product by far! I love, love, love boy brow – it’s the way I wrap up a beautifully applied makeup. It’s a quite ‘dense’ brow product with colour, which adds volume, structure and firmness without flaking.

As my brows are relatively dark, especially when freshly dyed, I use the colour brown. At first, I brush against the direction of hair growth and let it rest for a bit. I then brush in the direction of hair growth and a bit upwards to create width and volume. That’s clearly the trick to make them last for most of the day, and it makes them just so beautiful.

Hvad skal man købe fra Glossier, Glossier, what to buy at Glossier, Glossier Favourites

BALM DOTCOM

To me, it’s quite a multi product. Essentially a lip balm and a hyped one at that. But I also use it for my cheeks if I need to freshen up a bit during the day and don’t have makeup in my bag – I rarely do, simply because I tend to forget. A little dash of this and my cheeks look fresh and lightly coloured.

It comes in several shades, but my favourite is ‘cherry.’ It’s dark red but on the lips it simply enhances the naturally dark colour of the lips – and then it works really well on cheeks as well.

Hvad skal man købe fra Glossier, Glossier, what to buy at Glossier, Glossier Favourites

HALOSCOPE

A highlighter ‘on a stick.’ Super easy to use and very discreet in its glow, I find. It’s easiest to work with it using your fingers – and make sure to tone it out properly. It adds a moist, glittery glow to your cheeks.

I use it on my cheekbones, on my nose bridge and on my cupid’s bow. Occasionally, I’ll add a bit on my finger and apply it to my eyelids or right under my brows. A ‘quartz’ kind of girl, my tone is slightly warm.

Hvad skal man købe fra Glossier, Glossier, what to buy at Glossier, Glossier Favourites

LASH SLICK (gifted)

This is a really, really nice mascara. Gotta say that. The only one that, for weeks, made me deviate from my good old Clinique (warm water mascara, LASH POWER). I must admit, however, that I’m back on the Clinique. That’s the best one for me, without comparison; lasts an entire day.

If you’re not into waterproof / warm water mascaras, though, Lash Slick is really a serious contender to becoming a favourite. It easily separates the lashes and adds length and volume. I’m into brushes with comb-like ‘hairs’ which aren’t too dense – that’s easier for me to work with, and that’s exactly how this thing is.

 

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